Wednesday, February 16, 2011

5 Reasons to Hire a Graphic Designer

There are a slew of reasons to hire a professional when it comes to your business, but let us focus on the top 5 reasons to hire a graphic designer.

1. Time Saved
You know your job and you do it well. A graphic designer is a professional who knows their field. They know about things like the software, bleeds, type-safety and formatting so that you don’t have to. A graphic designer can translate your ideas into reality in a small period of time, leaving you free to do what you do best.

2. Professional Appearance
A well designed advertising and marketing materials will convey an image to your prospective customers of a professional company that they can trust.  Graphic design is about manipulating colors, fonts and images in order to bring attention to your marketing message. Great graphic design merges art with marketing that creates the right message to convey to your clients.

3. Stand Out Among the Crowd
Everyday we are bombarded with imagery competing for our attention. We have all seen the cookie cutter business cards and brochures that major website can offer.  These are not unique designs.  Why not capture your audience with custom design marketing materials that truly represents you and your company.

4. Branding
Think about large corporations.  When you see golden arches, what comes to mind?  Branding is more than a distinctive logo, it is creating a theme throughout your design. From your business cards to brochure, from websites to signs, having a consistent design conveys the image of consistency and longevity. This can be vital to the success of your company.

5. Help figure out just REALLY what you want.
Graphic designers help you organize your thoughts and get a handle on your concept and translate it into an eye-catching, results-driven design. Also, many small business owners are too close to their business so it’s difficult for them to see not just the faults but also the strengths. Designers can offer an objective vision to help you find the best image to market your product or service.