The business card has been around since the 17th century, used in many facets of life, but always with one aspect in common, to exchange information and keep that information for future use. In the age of the Internet, is there still a use for the business card? With all of our online social networks like Facebook, LinkedIn, Merchant Circle, and Twitter, why bother with the business card? We easily exchange our information with postings, emails, phone calls. Why bother with this centuries old concept of exchanging pieces of paper? Why? Because I think people forget the powerful impact of face to face networking. I am surprised to find people at networking events without a business card, typically small business owners just starting out. It is difficult to follow up with these people without a little reminder a.k.a the business card.
In modern times, what should be on a business card? More and more businesses are home based, so an address might not be as essential as it once was. However, if you are a contractor, builder or someone offering services where a contract is to be signed, an address does help with your creditability. Your contact information such as your name, title, company logo, phone numbers, emails, website are essential. If your business has a fax number, that is important as well. Also, in this era of online social networking if you have a Facebook, LinkedIn, Merchant Circle or Twitter account, let them know! You can simply place the social networking logos on your card to let your potential client know where to find you. If you have a company slogan, add that as well.
If you do not have a logo or slogan, there are many websites that offer free design templates. These are generic templates with simple design concepts, but they will get the job done. Or if you prefer a custom designed business card, use a graphic designer. They are skilled in designing logos & creating a uniform theme for your company - or what is called collateral design. I recommend a custom design that can be later used in such areas as your website, advertising, and even posted on your social network sites.
What kind of business card should you get? Business cards come in all sorts of colors, finishes, & textures. From linen to silk to card stock, choose what represents your company best. I recommend a low cost card stock with a glossy front and a matte finish back. The glossy front is a cost effective way to class up your card. The matte finish on the back is a writable surface. This allows for you to write notes on the back of your card, such as when and what networking event you met your potential client. I find this extremely helpful with follow ups.So in conclusion, business cards are great networking tools. They have been around for a long time. They worked then, they work now. Business cards represent you and your company when you aren't around. They are cost effective. They are little reminder notes for your potential clients. Use them.
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